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How to Create Super (workplace) Experiences

Paul Edwards, Co-founder and Director of Hoist will join us at Venture Café to share a new discussion paper recently launched at WORKTECH 19: ‘The Super-Experience: Designing for Talent in the Digital Workplace’

A global study by Deloitte in 2017 found that 80 per cent of executives rated employee experience either very important (42 per cent) or important (38 per cent), but only 22 per cent reported that their companies were excellent at building a differentiated employee experience. This shows there is work to be done in creating super-experiences in the workplace.

Paul will share the different types of super-experiences in the workplace including:

  • Awe-inspiring experiences

    • Research shows that a sense of awe in the workplace can encourage employees to think differently and improve their creativity. For example, the elevator in One World Trade Centre, New York, has an immersive digital display that reveals the transformation of New York City from unsettled plains to the current forest of skyscrapers. This experience moves individuals to another state of mind as they travel up the 102 stories of the building.

  • Curated experiences

    • Experiences are becoming highly curated, with organisations orchestrating opportunities to bring people together.

    • We are also seeing a rise in co-working spaces that target specific professional skills and industry sectors. For example, The Wing in New York is a space designed specifically for entrepreneurial women.

  • The Learning experience:

    • We are seeing a growing onus on ‘omni-learning’ where people are encouraged and expected to constantly update their skills independently and pass on learnings to colleagues. As a result, learning spaces typically found in museums and universities are entering the corporate office to create a culture of continuous learning. For example, Kahoot has developed learning platforms for Facebook to help engage employees in social learning through digital gaming.

Paul Edwards says: “With the rise of Artificial Intelligence automating data driven jobs, ‘super-experiences’ will play an increasing role in boosting performance on imaginative, empathic and creative types of work to future-proof the workforce. Super-experiences can make you feel excited or that you’ve achieved something; they can stimulate curiosity, create a sense of purpose or instil a sense of belonging. These emotional reactions drive positive interactions for employees and the businesses they work for.”