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Office Hours: Cariba Heine - Brand Articulation & Effective Copy

  • Venture Cafe Sydney 58 Waterloo Road (map)

Come learn about how to articulate your brand and write effective copy with 1:1 mentoring with Cariba Heine.

Cariba has been in the business of story-telling since the age of 3. No jokes. First, telling story with the handicap of having no voice on stage, then throwing off the constraints of dance and falling into the world of acting where language is everything.

The job of an actor is to re-interpret someone else’s language and story into something unique and Cariba’s frustration with uninspiring scripts led her to write and produce her own film travelling the US in 2017. Fuelled by crowd-funded dollars and confidence, she tapped into her own fan base to create a story about not shying away from who you are and what your mission is.

Consumers have a wicked keen sense of smell and they’ve been trained to pick up the slightest whiff of inauthenticity. Cariba believes that not only the power but specifics of language are hugely underestimated in connecting products with real, engaged people. Conveying your message quickly and effectively to an ever savvying audience could be the difference between thriving and being left behind. Platitudes need not apply.

About Office Hours @ Venture Café
Our Office Hours program offers founders and business leaders free 1:1 mentoring from a local business expert, consultant, or service provider.

Earlier Event: September 12
Pitch Workshop: Storytelling For Impact
Later Event: September 12