What is value? How does a business ensure that it is solving a real problem and providing value to its customers? How does it even know what its customers need?
Presented by customer experience strategist Karen Platt, this workshop will focus on understanding your customer needs, using a variety of tools and techniques for customer discovery.
By the end of the workshop, you’ll understand how to engage customers to discover their needs and be introduced to some customer centric tools to inform business planning.
A senior leader across multiple disciplines including Customer Experience, Innovation, Marketing, Product Management, New Product Development, Sales and Operations. With over 10 years track record in Customer Experience, Karen supports organisations discover customer needs and insights that can translate into design and delivery of products and solutions that meet customer’s needs.
Karen has led change in complex environments to build organisational wide commitment to customer centricity and innovation delivering significant improvements for customers and the business. Karen’s strength lies in her ability to translate complex information into a narrative to inspire action within the organisation and implement improvements with measurable results.
Karen currently leads a start-up fashion business focused on creating a clothing range for women in business. She also consults on strategy, customer experience and change management to the corporate and not for profit sectors.